Foot and ANkle
Specialists of Arizona
Brand Tone
Brand Essentials
FOOT AND ANKLE
SPECIALISTS OF ARIZONA
Inviting, Warm, Professional
Services
Foot and Ankle Specialists of Arizona is a leading podiatric practice dedicated to the diagnosis, treatment, and prevention of disorders affecting the foot, ankle, and lower leg. With multiple clinics across Arizona, they serve a diverse clientele ranging from athletes and active individuals to patients with chronic conditions.
The client
Creative Direction
The main goal of the project was to enhance the practice’s visibility and accessibility through a comprehensive rebranding effort. This included creating a new logo, developing new font pairings and an updated color palette.
Seth, a partner of Foot and Ankle Specialists of Arizona wanted the medical nature of the practice to be conveyed without appearing too clinical or intimidating. And also wanted to include blue in the color palette.
I designed a stylized foot with a cactus opposite to represent the medical nature of the practice while bringing in their location of Arizona. We updated the color palette to tans, greens and blues to create a warm and inviting tone.
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