Bua Beauty
Brand Tone
Custom Brand Design & Strategy
Packaging Design
The client
Distinguished, Inviting, Fun
Services
Bua Beauty, owned by a Alicia, is a boutique beauty brand specializing in eyelash extensions and related products. The brand offers a range of services from individual lash application to comprehensive training for aspiring lash artists. In addition, Bua Beauty sells a line of premium lash products, including lashes, adhesives, and aftercare items, both online and in their studio.
Custom Brand Design & Strategy, Custom Website Design
Creative Direction
The main goal for Bua Beauty was to distinguishing the brand in a highly competitive industry where visual appeal is critical. It was also important to balancing a luxurious look with an inviting feel to appeal to both premium clients and those new to lash extensions.
The logo is balanced and easy to read which makes it visually appealing. We chose a color palette that is bright unique to help Bua Beauty stand out from their competitors. We decided not to use a eye or eyelash icon as we felt that this was overused in most lash artists brands. We added funky shapes and flower icons to bring in a fun and inviting feel but kept the fonts simple and bold to make it feel professional.
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