Artemis
Custom Brand Design & Strategy
Packaging Design
The client
Modern, Natural, Empowered
Services
Artemis is a new hair care brand inspired by the Greek goddess of wilderness. The brand aims to capture the essence of Artemis by offering natural and nurturing hair care products that empower individuals to embrace their natural beauty. Kayla (the owner of Artemis) approached our design agency with a vision to create a brand identity that embodies strength, beauty, and nature.
Brand Tone
Creative Direction
Kayla wanted a design that would stand out in the crowded hair care market and resonate with their target audience of modern, empowered individuals who prioritize natural ingredients and sustainability.
We chose simple bold lines to design the logo mark with. These lines add a strong, modern feel to the brand identity. We designed a women figure to portray Artemis and added a crown of leaves to her head to represent the natural ingredients used in the products and being empowered. The color palette includes greens that you would find in nature with a pop of red/orange to help the brand stand out from the crowd.
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